South Melbourne Market

The branding for South Melbourne Market involved a comprehensive process that included designing the logo and a detailed brand style guide, producing a range of printed assets such as business cards, brochures, posters and other marketing materials, and creating striking environmental graphics for the site. This comprehensive overhaul has successfully revitalized and refreshed the market’s visual identity, noticeably improving its overall appeal to long-standing regulars and curious new visitors alike. The new logo not only captures the vibrant, lively atmosphere of the market but also underscores the broad, diverse selection of unique stalls and offerings on display, highlighting its distinctive character, strong sense of community and undeniable charm.

A smiling woman working at a market counter with a glass display case. There is a large red sign with white text that reads 'South Melbourne Market since 1867' and a background mural of a colorful sky and plants. The text overlay says 'Real Food: Local Life.'
Red circular logo for South Melbourne Market with white illustrations of food items including fish, a glass, fork, cow, pineapple, and seafood, along with text 'South Melbourne Market Since 1867'.
Business stationery for South Melbourne Market, including a beige card with red and black branding, a smaller red card with market logo, and a decorative red paper with illustrations of animals and fish, and the text 'WITH COMPLIMENTS'.
A pink and black reusable shopping bag with illustrations of a glass, a pineapple, a cow, a fish, a fork, and a circular logo that reads 'South Melbourne Market Since 1867'.
Garage door with a sign that reads 'South Melbourne Market Since 1867,' featuring images of a fish, a fork, a knife, a chopping board with meat, and a crocodile.
Logo of Melbourne Southbourne Market with illustrations of a fish, a glass, a fork, a cow, a herb, and a pineapple, along with text indicating since 1867.
A parking lot with two vehicles in front of a building featuring a large red wall with a white lobster illustration. The building has large windows on the upper floor, trees on either side, and a sign indicating parking spaces marked 1P and 2P.
Flyer for South Melbourne Market showcasing local food and life, with hours of operation and social media icons.
Black circular logo for South Melbourne Market featuring a fish, a glass, a fork, a cow, and a pineapple, with the text 'South Melbourne Market Since 1867'.
Parking lot with several cars in front of a large building with a sign reading South Melbourne, featuring a red wall with a white graphic of a lion and a fork and spoon.

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