Gandel Foundation Rebrand

The logo was thoughtfully redesigned for Gandel Philanthropy in 2021, coinciding with their official name change to Gandel Foundation. The intertwined letters in the JP motif featured in the new logo represent the founders' initials and draws inspiration from knot symbols and designs found in many cultures, which traditionally symbolise eternity and longevity. This careful rebrand marked a significant update in their visual identity, aiming to better reflect their evolving mission, values, and commitment to lasting impact.

A page from a document explaining the Gandel Foundation's name and logo updates, featuring text about the foundation's history, the design of the new logo, and a timeline of logo changes from 1978 to 2021, with images of the current brand and media logos.
Cover page of Gandel Philanthropy Foundation annual review for 2020-2021 with black background, white and blue text, Gandel Foundation logo at top left, and gold curved lines at bottom.

Related Projects
South Melbourne Market
Bayside SDS
A Thousand Blessings
Frozen