The branding for South Melbourne Market involved a comprehensive process that included designing the logo and a detailed brand style guide, producing a range of printed assets such as business cards, brochures, posters and other marketing materials, and creating striking environmental graphics for the site. This comprehensive overhaul has successfully revitalized and refreshed the market’s visual identity, noticeably improving its overall appeal to long-standing regulars and curious new visitors alike. The new logo not only captures the vibrant, lively atmosphere of the market but also underscores the broad, diverse selection of unique stalls and offerings on display, highlighting its distinctive character, strong sense of community and undeniable charm.

Red circular logo for South Melbourne Market with illustrations of a fish, glass, fork, cow, pineapple, and fish on a white background, and the text 'South Melbourne Market since 1867'.
A smiling woman at a market register counter, with a colorful mural background featuring animals, trees, and windmills. Text overlays advertise South Melbourne Market's hours and offerings.
Rolling metal door with sign reading "South Melbourne Market Since 1867" and illustrations of a fish, a beer glass, a fork, a knife, a chicken, and a crocodile.
A pink and black tote bag with illustrations of a glass, a pineapple, a cow, a fish, a fork, and a circular logo that says "South Melbourne Market Since 1867."
Business cards and marketing materials for South Melbourne Market, featuring a logo with a pig, a fork, and a fish, with contact information and vintage-style design elements.
Logo for South Melbourne Market featuring a fish, fork, cow, pineapple, and leaf illustrations with text 'South Melbourne Market Since 1867'.
Flyer for South Melbourne Market featuring a smiling woman playing a piano with the slogan 'Real Food. Local Life.' and market hours from Wednesday to Sunday.
Black circular logo for South Melbourne Market with illustrations of fish, fork, animal, pineapple, and leaf, and the text "South Melbourne Market Since 1867".
A mural of a large white lobster on a red wall, with two cars parked in front—one black Range Rover and one red Toyota, in a parking lot with trees and a building with large windows above.
Parking lot in front of South Melbourne Market, with cars and a large red wall featuring a white cow's head and a giant fork. The market building is above, with large metal roof structures and the sign 'South Melbourne' visible against a cloudy sky.